ASO with AppTweak Course & Certification

ASO with AppTweak is an educational course and certification that guides you through the basics of App Store Optimization. It will also show you how to maximize the value of AppTweak to increase your app's visibility, drive downloads, and feel prepared for long-term success.

Course Curriculum

  • 1

    Introduction to ASO

    In this first chapter, we will introduce you to App Store Optimization. We’ll cover what ASO is, why it’s important, and show examples of it in practice. We’ll also go into detail about the mechanisms of ASO and explain the different ranking factors. Finally, we’ll highlight the fundamental differences between ASO on the App Store and Google Play to help you adapt your strategy accordingly.

    After completing chapter 1, you should be able to:

    • Convince your team or management to invest in ASO by communicating about its value and importance.
    • Think about which elements on your app store product page you should work on optimizing first.
    • Understand the most significant ASO ranking factors that will be at the center of your strategy.
    • And consider how your ASO strategy on Google Play might differ from on the App Store.
  • 2

    Organic Search

    The second chapter focuses on organic search and more specifically keyword optimization. We will walk you through each step of the keyword optimization process: how to audit current keyword performance, how to find new keywords and build a keyword list, and finally how to strategically place keywords on your app page to increase app visibility.

    After completing chapter 2, you should be able to:

    • Assess the keywords currently in your metadata. Which ones should you definitely keep? Which ones could you replace?
    • Identify and prioritize high-opportunity keywords that are relevant to your app.
    • Draft and implement new metadata.
    • And measure and monitor the results of your work.
  • 3

    Browse Traffic

    In Chapter 3, we’ll introduce you to the different store placements that can impact your Browse traffic. We’ll take you through a practical case study to highlight the impact of being featured, and show you how to use AppTweak to measure and report on this with real numbers.

    After completing this chapter, you will be able to:

    • Explain the difference between organic search traffic and browse traffic.
    • Understand the different app recommendations and featurings made by the stores.
    • Understand how to increase your chances of getting featured.
    • Measure and monitor the impact of being featured.
  • 4


    We’ll begin Chapter 4 by introducing you to the concept of conversion rate optimization on both the App Store and Google Play. We’ll discuss creative research and show you how to spy on your competitors’ creatives in order to craft your own creative strategy. Next, we’ll take you through best practices for each creative element on your app page, before taking a deep dive into A/B tests.

    After completing this chapter, you should be able to:

    • Spy on your competitors to inform your creative strategy
    • Understand the best practices to optimize each creative metadata element in both the App Store and Google Play.
    • Create an A/B test strategy to optimize your creatives in the long run.
  • 5

    Ratings & Reviews

    Your textual and visual metadata aren’t the only factors impacting your app’s visibility. Both ratings and reviews heavily impact app users’ decision to download your app. We’ll begin Chapter 5 by highlighting the impact reviews and ratings can have on your visibility, downloads, and growth. We’ll take you through AppTweak’s reviews and ratings features that allow you to monitor the evolution of your users’ opinions. Finally, we’ll discuss how you can find growth opportunities for your app by carefully analyzing your reviews.

    After completing this chapter, you should be able to:

    • Understand the importance of reviews and ratings to your ASO.
    • Identify new growth opportunities in your reviews.
    • Explain the potential impact of bad ratings/reviews vs. good ratings/reviews on your app growth.
    • Monitor the evolution of your ratings and reviews over time.
  • 6

    Measure & Monitor

    This sixth chapter of ASO with AppTweak is all about measuring and monitoring your app performance. While the success of an ASO strategy can be measured with the number of organic installs, other metrics will help you monitor the evolution of your ASO efforts. We’ll start by providing an overview of the main KPIs you’ll need to track the effectiveness of your ASO work. We’ll then show you a range of AppTweak features that allow you to quickly and easily monitor your performance with smart insights and customizable alerts.

    After completing this chapter, you should be able to:

    • Understand the KPIs influencing your app performance.
    • Measure and monitor your ASO efforts.
    • Effectively track the efficacy of your ASO work with AppTweak monitoring tools.